Dish & DU/ER Denim

Denim for when life happens.
Nelson Mouëllic
Pacific Northwest
     I shot this Winter catalog campaign for Dish & DU/ER Denim across multiple locations in British Columbia. The objective for this shoot was to visually capture the versatility of these ultra technical jeans. The images serve to highlight the many features of the jeans, such as the 4-way stretch, waterproof materials, and extra inseam panels to allow for greater mobility. These technical product images were then balanced by visually rich lifestyle images to create a compelling, well-rounded, story for the product.