Sugoi Performance Apparel

Be Incredible.
Nelson Mouëllic
British Columbia
Since 1987,  Sugoi’s designs have been shaped by Vancouver's wildly diverse climate. Sourcing the best materials in the world has always been at core of their DNA, which has led to a purpose-built line of quality, comfortable, and durable apparel, worn by some of the world’s most esteemed cyclists and triathletes.

I worked with Sugoi over several years to produce several photoshoots and a wide variety of images ranging from product photography, entire catalogs, advertising campaigns, and even the odd cheesy company Christmas card.