Here's a fun fact: my parents were living on Nelson St. in Vancouver's West End when I was born, so they named me Nelson. True story.
As one of its streets is my namesake, I was pleased to be commissioned by The West End to create a catalog of images, and a visual identity for the neighbourhood I grew up in. Working closely together, we created a variety of image assets that were used in print, on billboards, and on social media to promote the businesses and events within the neighbourhood. Below are some images from the numerous projects we worked on over our extended partnership.